Richard Kuchinsky

The Directive Collective / Founder

​Richard Kuchinsky is the Founder and Owner of The Directive Collective – a full-service design footwear design consultancy. With an extensive experience of 20+ years in the footwear industry, he has driven the creative design and development process for global brands, focused on design DNA and strategy.

The Directive Collective provides complete footwear design solutions from concept to commercialization including technical design and development and specializes in performance running and innovation. Richard is a 4x Boston Qualifying marathoner and is very active within the running community. He lives in Toronto, Canada with his family.