“The Wave Goodbye” is a shoe concept created entirely from recycled plastic. Created for consumers with a commitment to an eco-friendlier lifestyle. Footwear created from recycled plastic is not a new thing, but what makes this different is its transparency as a brand created for consumers through augmented reality. The shoes connectivity to augmented reality provides the consumer with an opportunity to feel more immersive in the experience but also satisfy their needs by being open with the shoes manufacturing process and how the consumers decision to purchase the shoe truly makes a change
