This design focuses on the wellbeing of athletes. The idea is inspired from gym balance balls, which has multiple benefitsincluding improved cognitive function, core stability, and musketal recovery. The aim is for these shoes to reduce stress and anxiety, and to improve the athletes overall wellbeing and muskeletal strength.
Bio XX-X LAB
CREATE | EXPERIMENT | INNOVATE
WELCOME TO XX-X LAB (PRONOUNCED “20-10 LAB”)
XX-X LAB IS A NEW ZEALAND BASED DESIGN PRACTISE, ESTABLISHED TO CREATE, EXPERIMENT AND INNOVATE BETWEEN DESIGN DISCIPLINES.
IN ITS SEARCH OF FUTURE TERRITORIES OF DESIGN, XX-X LAB CREATES WORK THAT RANGES FROM FOOTWEAR, APPAREL, PRODUCT DESIGN AND ARCHITECTURE ACROSS VARYING SCALES.
XX-X LAB’S WORK CONCENTRATES ON THE FUTURE OF CREATIVE DESIGN. WITH A CONCEPTUAL APPROACH FOCUSING ON THE IMPORTANCE OF FUTURE INNOVATION USING DIGITAL TECHNOLOGIES, THE LAB CREATES EVOCATIVE AND THOUGHT PROVOKING DESIGNS THAT
