Jessica Young: GFA x SBW UP-AND-COMING FEMALE SNEAKER DESIGNER

• Lead Designer
  Jessica Young
• Prize
  Winner in GFA x SBW UP-AND-COMING FEMALE SNEAKER DESIGNER
• Expertise
  Independent

This submission is a collection of selected works, showcasing my journey of the creative processes within the design industry.
I founded XX-X LAB in 2019. It focuses on creating, experimenting and innovating, concentrating on the future of creative design.
What started out as a passion project outside work hours has led me to explore the world of footwear design and connect with creative directors at global brands, such as NIKE and Adidas.
I hope to be a role model to aspiring women designers and hope to represent women in the sneaker landscape; providing innovative designs for the world.

Bio
XX-X LAB
CREATE | EXPERIMENT | INNOVATE
WELCOME TO XX-X LAB (PRONOUNCED “20-10 LAB”)

XX-X LAB IS A NEW ZEALAND BASED DESIGN PRACTISE, ESTABLISHED TO CREATE, EXPERIMENT AND INNOVATE BETWEEN DESIGN DISCIPLINES.

IN ITS SEARCH OF FUTURE TERRITORIES OF DESIGN, XX-X LAB CREATES WORK THAT RANGES FROM FOOTWEAR, APPAREL, PRODUCT DESIGN AND ARCHITECTURE ACROSS VARYING SCALES.

XX-X LAB’S WORK CONCENTRATES ON THE FUTURE OF CREATIVE DESIGN. WITH A CONCEPTUAL APPROACH FOCUSING ON THE IMPORTANCE OF FUTURE INNOVATION USING DIGITAL TECHNOLOGIES, THE LAB CREATES EVOCATIVE AND THOUGHT PROVOKING DESIGNS THAT