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Winner 2022 / Women's Fashion / WOMEN'S FASHION

The Curler Heel

 

 

  • Company
    Selena Mccartney Design Inc. For Katy Perry Collections”
  • Lead Designer
    Selena Mccartney
  • Client
    Katy Perry Collections
  • Prize
    Winner in WOMEN'S FASHION
  • Expertise
    Brand

The Creative Direction for this Collection is called The Modern Housewife, a 1950's reboot. The message is that that you don't have to be female to do all of the housework. Mom's are now CEO's or known as the "breadwinner" so this style shows how there are no rules to follow. The heel is inspired by a 1950's hair curler which now serves as a high heel rather than a hair accessory.