U-O Concept 21

• Lead Designer
  Adrien Beridot
• Prize
  Winner in MEN’S FASHION, Winner in SNEAKERS
• Expertise
  Independent

The concept of utility outdoors has nothing to do with the Adidas brand. The goal is to design a product in an outdoor range, taking the Adidas Terrex brand as a support to inculcate the product on the market as an example.

Personal concept in collaboration with Aurélien Dantin, director of the Briefing.
Passionate about outdoor sports, I like to design products that combine technique, product adaptability, and performance.

I am striving to build a circular economy using research and innovation, there is another way for footwear consumption.