Cozy Rider

• Lead Designer
  Ami Sakai Frost
• Design Team
  Adrian Narain, Kimberly Yoder, Urban Paul, Inju Ko, Long-nam TÔ
• Prize
  Winner in WOMEN’S FASHION
• Expertise
  Student

As a team, we focused on redesigning the Easy Rider and delved into our target market of workers who spend long hours on their feet. Our shoe is designed for everyone but will be particularly beneficial for workers in various fields such as healthcare, cleaning, and hairdressing. We believe that no one should have to sacrifice personal style for comfort. Additionally, research indicates that this is a large, underserved market. Hence, our shoe concept aims to achieve the APMA seal of approval.