Winner 2024 / Sports Performance / BASKETBALL/FOOTBALL/RUGBY

FUTR X ELITE

 

 

• Company
  Under Armour, Inc. - Baltimore, Md
• Brand
  Under Armour
• Lead Designer
  John Humphrey
• Design Team
  Gabe Heller, Kris Cook, Brad Krichevsky, Emily Carney, Rob Lanzer, Allison Hicks
• Photo credit
  Under Armour
• Prize
  Winner in BASKETBALL/FOOTBALL/RUGBY
• Expertise
  Brand

Under Armour's FUTR X ELITE, one of the brand's most innovative basketball shoes to date, combine UA's signature UA Flow technology with a futuristic style that can be worn on and off the court. They are a great example of the brand's “less is more” approach to footwear. The team was able to develop a single-piece flat-knit upper that performs so well, it doesn’t need reinforcements a typical basketball shoe would have. This performance-driven innovation makes the shoe lighter, is less waste to produce and easier to take apart at the product’s end of life.

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