Winner 2024 / Special Awards / COLLABORATION

ADIDAS x Feifei Ruan- YEAR OF DRAGON _COUNTRY OG

 

 

  • Company
    Adidas Ccs Originals Team
  • Brand
    Adidas Originals
  • Lead Designer
    Penny Chang
  • Prize
    Winner in COLLABORATION
  • Expertise
    Brand

ADIDAS x Feifei RuanYEAR OF DRAGON _COUNTRY OG
Chinese New Year CNY Dragon Year Story
Incorporate the Chinese legend of the Carp Transforms into Dragon, symbolizing perseverance and transformation. The story reflects the belief that hard work leads to great success. We plan to visualize this concept into graphic elements and materialize it into tangible designs.