O-Snap clashes traditional leather shoe-making with contemporary, unorthodox concepts. Its modular, adaptive design provides a new level of customization, which targets the footwear consumer's evolving desire to take part in the design process and product story.
Turn on O-Snap, snap pieces to each other. All, some, or none, your options are limitless.
"Wacky Pack", the collection where O-Snap sits, explores the concept and possibilities of "tying a shoe", by investigating unusual constructions and fastening methods, aiming to transcend the mundane action into unique user interactions.
